01 / THE MIRROR SCROLL
FROM E-COMMERCE TO ME-COMMERCE

Hyper-personalisedshopping experience.

Whole-store try-on Size Advisor Visual Mix & Match See yourself anywhere Complete the Look Accessories, your own outfit Found by AI shoppers Cross-brand network
SCROLL TO DISCOVER
Every store shows a model.
Your customer isn't one.
Show them themselves.
And help them style them.
77%
OF AUSTRALIAN SHOPPERS SAY ONLINE SHOPPING HAS BECOME UNEXCITING — CRITEO, 2026
Two photos, ninety seconds, once. From then on, the entire store is them — every product, every collection, every new drop.
WHAT YOUR CUSTOMER SEES

Hyper-personalisation,
end to end.

01

Whole-store try-on

Every product across the store, worn by them — set up once, automatic on every new drop.

A whole demo storefront personalised to one customer
02

Size Advisor

Rendered at their real size — a size-14 shopper sees a size-14 body — with an honest per-area fit read on every product page.

Per-area fit breakdown with a recommended size
03

Visual Mix & Match

Ask "what goes with this?" — the stylist suggests pieces and shows every suggestion on them, before they decide.

The AI stylist suggesting matching pieces to try on
04

See yourself anywhere

Swap the whole scene — a beach in Italy, the streets of Paris, the event they're dressing for.

The customer placed in a custom location
05

Complete the Look

One tap adds the whole styled outfit to cart — every piece, not just one item. Bigger baskets.

A Complete the Look rail, all on the same customer
06

Accessories, your own outfit

Upload a photo in your own clothes — the jewellery, bag or shoes are added on. Your outfit stays untouched.

A tote bag tried on the shopper in her own outfit
07

Found by AI shoppers

ChatGPT, Claude & Gemini search your catalogue and hand shoppers a one-tap try-on link — straight back to your store.

ChatGPT showing Virtue Mirage product cards with a Try it on button
08

The cross-brand network

One Twin, every brand on the network — launch with a try-on-ready audience from day one.

The same store on a size-8 and a plus-size shopper
A$20bn
THE COST OF GUESSING

Returned across Australian online retail every year. Fashion is the worst-hit category — and most of it is fit uncertainty.

THE CONCIERGE

The first visual
AI stylist.

It doesn't just talk — it shows. Ask in plain language, and the image updates. On them.

What goes with this jacket? Here are three pieces that work — already on you. ✨ Show me this on the streets of Paris Done. Want it all in your cart? Add it all to cart
SCENE 01 — BEACH, ITALY
WHAT YOUR BRAND GETS
↑0%

higher conversion — shoppers who see it on themselves buy

↓0%

fewer returns — fit confidence cuts them

↑0%

bigger baskets — the stylist sells full looks

"Up to" figures. Sources: Criteo 2026 · Yahoo Finance Australia · McKinsey personalisation & virtual try-on benchmarks.

Same store, same products — on the original models, on a size-8 shopper, and on a plus-size shopper. Their real size.
SHOPPERS ARE ALREADY TELLING YOU
0%

apparel return rate — mostly fit uncertainty

0%

buy multiple sizes intending to send the rest back

WHY VIRTUE MIRAGE

Built by a fashion studio

Virtue Mirage comes from Virtue Creative Studios — 15 years and 500+ brands of premium fashion photography, for national and international names. The image bar is set by people who shoot it for a living.

It QAs its own AI

Every render is verified against the customer's face before they see it. Always-rebase means the 5th item looks as sharp as the 1st.

Privacy, properly

Original photos deleted immediately. Identity is a one-way hash. GDPR + CCPA + Australian Privacy Principles.

Built for commerce

On Shopify today — a Theme App Extension that installs in about an hour, no rebuild. Magento and more platforms coming soon.

ONLINE RETAILER EXPO · SYDNEY · 22–23 JULY

See it on your store.

A 20-minute demo on your own catalogue — your products, on your customers, before you commit to anything.

Contact us
THE STUDIO BEHIND IT
Virtue Creative Studios

Built by Virtue Creative Studios.

For over fifteen years, Virtue Creative Studios has produced premium fashion photography and digital experiences for 500+ brands — from homegrown labels to international names. Virtue Mirage is that studio's eye, built into software.

Virtue Mirage subscribers get 20% off on-model e-commerce photography with the studio — and on-model imagery is exactly what the AI drapes best from, so your shoots and your renders improve together.

Visit Virtue Creative →